About

I am Ally Noormohamed, a multidisciplinary designer. Today I work for Ritchie Bros. solving problems through (visual) design.

In my role I advocate for the future, guide the novice and support multiple teams. Last but not least, I work to improve the usability of multiple online experiences through intuitive design.

Hard work, persistence and an unrelenting pursuit of the craft have guided me for over eight years as a designer. My passion for technology, art and illustration began at a young age. Unable to first discover a discipline that combined all three, I studied telecommunications technology at British Columbia Institute of Technology. After graduating, I worked for a small company helping engineers make better products.

Five years passed and I lost my passion. It lacked the creativity I desired. Soon after, I discovered website design and left to pursue it. I went to back to school and learned from some of the best in the industry. Human interface design has since been my focus while combining art and illustration in self-initiated projects and client work. I love creating, it’s the little things, the details that are often overlooked that I love!

Recent Work

Saturhack

Type: Design (Multi-Device)

Single page visual design for a group of local Vancouver web developers who organize monthly events. Saturhack is a weekend gathering of web designers and developers looking for a collaborative atmosphere to work on their projects. Its a space to share your ideas and learn from others. Its the equivalent of a meetup without a talk.

Ritchie Bros. Careers

Type: Design & Development

I was the design lead for project. I worked with the stakeholders, the art director and marketing strategy team to conceptualize, design and develop the site. The concept focused on the employee brand and core values that make Ritchie Bros. a great place to work.

James Bond

Type: Poster

A self initiated project to explore art and illustration through a series of posters. I have been a fan of the movies and grew up watching them - from Dr. No with Sean Connery to Skyfall with Daniel Craig.

James Bond's investigation of a missing colleague in Jamaica leads him to the island of the mysterious Dr. No and a scheme to end the US space program.

Bond is led to believe that he is targeted by the world's most expensive assassin and must hunt him down to stop him.

Bond's loyalty to M is tested when her past comes back to haunt her. Whilst MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost.

BAC Guide

Type: Infographic

A self initiated project to demonstrate the affects of alcohol on men and women. Its risks of impairment and accidents as a result of over drinking.